MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 37 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Business & Industry, Health and 30 other categories.
XA.net is leading in most countries, including India, Hong Kong, Italy, Malaysia and 8 other countries.
MerchantAdvantage is leading in United States, Spain, Indonesia, Germany and 6 other countries.