MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 34 other categories.
MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 28 other categories.
XA.net is leading in most countries, including Canada, India, United Kingdom, Australia and 7 other countries.
XA.net is leading in Canada, India, United Kingdom, Australia and 7 other countries.