MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 36 other categories.
MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 29 other categories.
XA.net is leading in most countries, including India, Australia, Italy, Malaysia and 10 other countries.
XA.net is leading in India, Australia, Italy, Malaysia and 10 other countries.