Market Share by Top Websites

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 39 other categories.

2 MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 27 other categories.

Geography

1 XA.net is leading in most countries, including India, Malaysia, United Kingdom, China and 9 other countries.

2 MerchantAdvantage is leading in United States, Canada, Turkey, Bulgaria and 7 other countries.