MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 34 other categories.
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XA.net is leading in most countries, including India, Russia, Australia, Ukraine and 11 other countries.
MerchantAdvantage is leading in United States, Canada, United Arab Emirates, Spain and 5 other countries.