Merchenta is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 92 other categories.
Merchenta is leading in Makes & Models and Publications.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.
Merchenta is leading in Jersey, Hong Kong, Malaysia, Switzerland and 4 other countries.