Merchenta is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 106 other categories.
Merchenta is leading in Children, Magazines & E-Zines, Makes & Models and Publications.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 30 other countries.
Merchenta is leading in Philippines, Malaysia, Hong Kong, Jersey and 4 other countries.