Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 97 other categories.

2 Merchenta is leading in Makes & Models and Publications.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 26 other countries.

2 Merchenta is leading in Ireland, Hong Kong, Colombia and Netherlands.