In terms of market share, Merchenta is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
Merchenta is leading in Makes & Models and Publications.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 23 other countries.
Merchenta is leading in Hong Kong, Australia, Malaysia, Colombia and 5 other countries.