In terms of market share, Merchenta is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
Merchenta is leading in Magazines & E-Zines, Publications and Makes & Models.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, France, Russia and 41 other countries.
Merchenta is leading in Malaysia, Hong Kong, Jersey and Turkey.