Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 73 other categories.

2 Merchenta is leading in Products & Shopping and Makes & Models.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 30 other countries.

2 Merchenta is leading in Ireland, Malaysia and Madagascar.