Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 99 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Clothing, Consumer Electronics and 3 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, Brazil and 31 other countries.

2 Merchenta is leading in United Kingdom, Malaysia, Colombia, Ireland and one other country.