Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 106 other categories.

2 Merchenta is leading in Shopping, Clothing, Home & Garden, Consumer Electronics and 4 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Spain and 41 other countries.

2 Merchenta is leading in United Kingdom, Ireland and Malaysia.