Merchenta is leading in Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 24 other categories.
Merchenta is leading in Shopping, Home & Garden, Clothing, Health and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Ireland and 10 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.