In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 26 other categories.
Merchenta is leading in Shopping, Clothing, Health, Consumer Electronics and 9 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 8 other countries.
Merchenta is leading in United Kingdom, France, United States, Germany and 5 other countries.