In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 27 other categories.
Merchenta is leading in Shopping, Health, Clothing, Home & Garden and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Australia and 6 other countries.
Open AdExchange is leading in Denmark and Sweden.