Merchenta is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 27 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 10 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Australia and 8 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.