In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Sports, Newspapers, News & Media and 14 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 5 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Italy, Malaysia and 3 other countries.
Open AdExchange is leading in Denmark, Sweden, Slovakia, Guatemala and 2 other countries.