2
In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.
2
Merchenta is leading in Lifestyle and E-commerce & Shopping.
1
Merchenta is leading in most countries, including Australia, China, Ecuador and United States.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.