In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Law & Government, Internet & Telecom and 14 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 3 other categories.
Merchenta is leading in most countries, including United States, United Kingdom, Malaysia, Italy and 2 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.