Market Share by Top Websites

2 In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 27 other categories.

2 Merchenta is leading in Shopping, Clothing, Health, Home & Garden and 9 other categories.

Geography

1 Merchenta is leading in most countries, including United Kingdom, United States, China, France and 5 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.