Merchenta is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 20 other categories.
Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 6 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Jersey, Hong Kong and 9 other countries.
Open AdExchange is leading in Denmark and Sweden.