Market Share by Top Websites

2 In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 26 other categories.

2 Merchenta is leading in Shopping, Clothing, Health, Consumer Electronics and 9 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 8 other countries.

2 Merchenta is leading in United Kingdom, France, United States, Germany and 5 other countries.