In terms of market share, Merchenta is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 27 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, China, Jersey, United States and 11 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Japan and 2 other countries.