Merchenta is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 26 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 10 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Hong Kong and 13 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.