Merchenta is leading in Top 100K Sites and Top 1M Sites.
Merchenta has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 10 other categories.
Simple AdServer is leading in Sports, Adult, Motorsports, Computer & Electronics and one other category.
Merchenta is leading in most countries, including United Kingdom, United States, Jersey, Hong Kong and 10 other countries.
Simple AdServer is leading in Hungary.