In terms of market share, Merchenta is clearly lagging behind, losing to Simple AdServer in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Publications, Makes & Models and 7 other categories.
Simple AdServer is leading in Adult, Web Hosting, Internet & Telecom and Motorsports.
Merchenta is leading in most countries, including United Kingdom, United States, France, India and 4 other countries.
Simple AdServer is leading in Hungary.