In terms of market share, Merchenta is clearly lagging behind, losing to Simple AdServer in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 11 other categories.
Simple AdServer is leading in Computer & Electronics, Internet & Telecom, Web Hosting, Sports and 4 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Germany and 6 other countries.
Simple AdServer is leading in Hungary, Russia and Brazil.