In terms of market share, Merchenta is clearly lagging behind, losing to Simple AdServer in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Products & Shopping, Health and 5 other categories.
Simple AdServer is leading in Consumer Electronics, Sports, Adult and Computer & Electronics.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Italy and 2 other countries.
Simple AdServer is leading in Hungary.