Merchenta is leading in Top 100K Sites and Top 1M Sites.
Merchenta has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 14 other categories.
Simple AdServer is leading in Computer & Electronics, Consumer Electronics, Motorsports, Adult and 4 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Australia and 8 other countries.
Simple AdServer is leading in Pakistan, Germany and Croatia.