In terms of market share, Merchenta is clearly lagging behind, losing to Simple AdServer in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 11 other categories.
Simple AdServer is leading in Computer & Electronics, Sports, Adult, Motorsports and 4 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, China, Turkey and 5 other countries.
Simple AdServer is leading in Hungary and India.