In terms of market share, Merchenta is clearly lagging behind, losing to Simple AdServer in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Products & Shopping and 7 other categories.
Simple AdServer is leading in Adult, Computer & Electronics, Consumer Electronics, Internet & Telecom and one other category.
Merchenta is leading in most countries, including United Kingdom, United States, France, Australia and 5 other countries.
Simple AdServer is leading in Hungary and Serbia.