Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 86 other categories.

2 Merchenta is leading in Home & Garden, Makes & Models, Products & Shopping, Consumer Electronics and one other category.


1 Sprinkle is leading in most countries, including Sweden, Norway, Slovakia, Denmark and 34 other countries.

2 Merchenta is leading in Malaysia, Australia, Hong Kong, Japan and 4 other countries.