In terms of market share, Merchenta is clearly lagging behind, losing to Unicast in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Products & Shopping and 6 other categories.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Merchenta is leading in most countries, including United Kingdom, United States, Italy, Russia and 4 other countries.
Unicast is leading in Brazil and India.