In terms of market share, Merchenta is clearly lagging behind, losing to Unicast in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Products & Shopping and 4 other categories.
Unicast is leading in People & Society.
Merchenta is leading in most countries, including United States, Malaysia, Italy, Philippines and 4 other countries.
Unicast hasn't got a lead over Merchenta in any country.