Merchenta is leading in Top 100K Sites and Top 1M Sites.
Merchenta has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 12 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Australia and 8 other countries.
Unicast hasn't got a lead over Merchenta in any country.