In terms of market share, Merchenta is clearly lagging behind, losing to Unicast in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Health, Clothing, Business & Industry and 10 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Merchenta is leading in most countries, including United Kingdom, France, United States, Malaysia and 5 other countries.
Unicast is leading in Brazil and India.