Merchenta is leading in Top 100K Sites and Top 1M Sites.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Computer & Electronics and 18 other categories.
Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 6 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Costa Rica, Guatemala and 15 other countries.
Merchenta is leading in United Kingdom, Jersey, Hong Kong, Malaysia and 7 other countries.