In terms of market share, Merchenta is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Motorcycles, Religion & Spirituality and 9 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Children and 4 other categories.
WebTrends Ads is leading in most countries, including United States, Japan, Indonesia, India and 9 other countries.
Merchenta is leading in United Kingdom, France, Ireland, Malaysia and 3 other countries.