In terms of market share, Merchenta is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Computer & Electronics and 17 other categories.
Merchenta is leading in Shopping, Clothing, Health, Consumer Electronics and 9 other categories.
WebTrends Ads is leading in most countries, including United States, Russia, Indonesia, Australia and 28 other countries.
Merchenta is leading in United Kingdom, France, Malaysia and Colombia.