In terms of market share, Merchenta is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Religion & Spirituality, People & Society and 9 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 4 other categories.
WebTrends Ads is leading in most countries, including Indonesia, Japan, Canada, Mexico and 6 other countries.
Merchenta is leading in United Kingdom, Malaysia, Italy and France.