In terms of market share, Merchenta is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 18 other categories.
Merchenta is leading in Shopping, Health, Clothing, Consumer Electronics and 9 other categories.
WebTrends Ads is leading in most countries, including United States, Australia, Indonesia, Japan and 13 other countries.
Merchenta is leading in United Kingdom, Brazil, France, Russia and 3 other countries.