In terms of market share, Merchenta is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 35 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Children and 2 other categories.
YieldBuild is leading in most countries, including United States, India, Russia, Canada and 23 other countries.
Merchenta is leading in United Kingdom, Malaysia, Madagascar and Italy.