Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Merchenta is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 83 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Products & Shopping, Publications and 2 other categories.


1 YuMe is leading in most countries, including United States, Spain, India, Germany and 33 other countries.

2 Merchenta is leading in United Kingdom, Malaysia, Ireland, Hungary and one other country.