Market Share by Top Websites

1 Userneeds is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Merkle Loyalty Solutions is clearly lagging behind, losing to Userneeds in all segments.

Websites Categories

1 Userneeds has better usage coverage in more websites categories. Including Food & Drink, Science & Education, Sports, Gambling and 14 other categories.

2 Merkle Loyalty Solutions is leading in Games, Lifestyle and Computers Electronics & Technology.

Geography

1 Userneeds is leading in most countries, including Finland, Sweden, Denmark, Ireland and 5 other countries.

2 Merkle Loyalty Solutions is leading in United States, Canada, France, Hong Kong and one other country.