In terms of market share, Meta Network is clearly lagging behind, losing to Open AdExchange in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 17 other categories.
Meta Network is leading in most countries, including Argentina, Mexico, Spain, Canada and 30 other countries.
Open AdExchange is leading in Denmark, Norway, Faeroe Islands, Guatemala and 2 other countries.