In terms of market share, Meta Network is clearly lagging behind, losing to Open AdExchange in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.
Meta Network is leading in most countries, including Mexico, Argentina, United States, India and 16 other countries.
Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.