In terms of market share, Meta Network is clearly lagging behind, losing to Open AdExchange in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 19 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 17 other categories.
Meta Network is leading in most countries, including Argentina, Mexico, Spain, United States and 11 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.