Market Share by Top Websites

2 In terms of market share, Meta Network is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 24 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 17 other categories.

Geography

1 Meta Network is leading in most countries, including Argentina, Mexico, Spain, Canada and 30 other countries.

2 Open AdExchange is leading in Denmark, Norway, Faeroe Islands, Guatemala and 2 other countries.