In terms of market share, Meta Network is clearly lagging behind, losing to Open AdExchange in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.
Meta Network is leading in most countries, including Spain, Argentina, Mexico, India and 15 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.