In terms of market share, Meta Network is clearly lagging behind, losing to Open AdExchange in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.
Meta Network is leading in most countries, including Argentina, Spain, Mexico, United States and 15 other countries.
Open AdExchange is leading in Denmark and Sweden.