In terms of market share, Meta Network is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 49 other categories.
Meta Network is leading in Music & Audio, Internet & Telecom, Movies, TV & Video and 10 other categories.
Meta Network is leading in most countries, including Argentina, Mexico, Spain, Colombia and 7 other countries.
Six Apart Advertising is leading in United States, United Kingdom, India, China and 5 other countries.