In terms of market share, Meta Network is clearly lagging behind, losing to Unicast in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 25 other categories.
Unicast is leading in Performing Arts.
Meta Network is leading in most countries, including Mexico, Spain, United States, Argentina and 9 other countries.
Unicast hasn't got a lead over Meta Network in any country.