In terms of market share, Meta Network is clearly lagging behind, losing to Visible Measures in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 29 other categories.
Visible Measures is leading in Marketing & Advertising.
Meta Network is leading in most countries, including Argentina, India, Spain, Mexico and 19 other countries.
Visible Measures is leading in Russia.