In terms of market share, Meta Network is clearly lagging behind, losing to Visible Measures in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 31 other categories.
Visible Measures is leading in Marketing & Advertising.
Meta Network is leading in most countries, including Argentina, Mexico, Spain, United States and 18 other countries.
Visible Measures is leading in Kenya and United Kingdom.