In terms of market share, Meta Network is clearly lagging behind, losing to WebTrends Ads in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 16 other categories.
WebTrends Ads is leading in Business & Industry, Shopping, Law, Law & Government and 13 other categories.
WebTrends Ads is leading in most countries, including United States, United Kingdom, Indonesia, Australia and 15 other countries.
Meta Network is leading in Mexico, Spain, Argentina, India and 6 other countries.