In terms of market share, Meta Network is clearly lagging behind, losing to WebTrends Ads in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 25 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Shopping, Law and 9 other categories.
Meta Network is leading in most countries, including Argentina, Mexico, Spain, Canada and 27 other countries.
WebTrends Ads is leading in United States, Indonesia, Australia, Guatemala and 13 other countries.