In terms of market share, Meta Network is clearly lagging behind, losing to WebTrends Ads in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 24 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Shopping, Software and 15 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 16 other countries.
Meta Network is leading in Argentina, Mexico, Spain, Germany and 13 other countries.