Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MGID is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Outbrain has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 217 other categories.

2 MGID is leading in Web Hosting, Domain Names & Register, File Sharing, Automotive Industry and 10 other categories.


1 Outbrain is leading in most countries, including France, United States, Brazil, Italy and 159 other countries.

2 MGID is leading in Russia, Ukraine, Kazakhstan, Belarus and 16 other countries.