Market Share by Top Websites

1 Outbrain AdsTxt is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MGID is still behind Outbrain AdsTxt in all market share segments.

Websites Categories

1 Outbrain AdsTxt has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Computers Electronics & Technology, News & Media and 16 other categories.

2 MGID is leading in Travel & Tourism, E-commerce & Shopping, Lifestyle and Jobs & Career.


1 Outbrain AdsTxt is leading in most countries, including United States, France, Russia, Italy and 130 other countries.

2 MGID is leading in Taiwan, Indonesia, Ukraine, Vietnam and 26 other countries.