Market Share by Top Websites

1 Outbrain AdsTxt is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MGID is clearly lagging behind, losing to Outbrain AdsTxt in all segments.

Websites Categories

1 Outbrain AdsTxt has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.

2 MGID is leading in E-commerce & Shopping.


1 Outbrain AdsTxt is leading in most countries, including United States, France, Russia, Italy and 152 other countries.

2 MGID is leading in Taiwan, Indonesia, Ukraine, Czech Republic and 4 other countries.