Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MGID is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Chats & Forums and 231 other categories.

2 MGID is leading in Web Hosting, Chemicals and Ethnic & Regional.


1 Taboola is leading in most countries, including France, United States, Germany, Mexico and 194 other countries.

2 MGID is leading in Russia, Montenegro, Ukraine, Georgia and 13 other countries.