Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MGID is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Adult and 20 other categories.

2 MGID hasn't got a lead over Taboola in any websites category.

Geography

1 Taboola is leading in most countries, including United States, France, Italy, Spain and 146 other countries.

2 MGID is leading in Taiwan, Russia, Indonesia, Ukraine and 10 other countries.