Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MGID is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Chats & Forums, People & Society and 219 other categories.

2 MGID is leading in Web Hosting, Movies, Domain Names & Register, Chemicals and 6 other categories.

Geography

1 Taboola is leading in most countries, including France, United States, Brazil, Russia and 183 other countries.

2 MGID is leading in Ukraine, Kazakhstan, Belarus, Georgia and 3 other countries.