Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MGID is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, People & Society and 198 other categories.

2 MGID is leading in Web Hosting, Marketing & Advertising, Adult, Movies and 23 other categories.


1 Taboola is leading in most countries, including France, United States, Brazil, Spain and 183 other countries.

2 MGID is leading in Russia, Ukraine, Kazakhstan, Belarus and 5 other countries.