Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites and The Entire Web.

2 Sovrn is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 149 other categories.

2 Sovrn is leading in Food & Drink, People & Society, Cooking & Recipes, News & Media and 49 other categories.


1 Sovrn is leading in most countries, including United States, United Kingdom, India, Canada and 73 other countries.

2 MicroAd is leading in Japan, Taiwan, China, Hong Kong and 13 other countries.