Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 132 other categories.

2 Sovrn is leading in Food & Drink, People & Society, Cooking & Recipes, News & Media and 78 other categories.

Geography

1 Sovrn is leading in most countries, including United States, United Kingdom, Canada, Germany and 92 other countries.

2 MicroAd is leading in Japan, Taiwan, China, Hong Kong and 11 other countries.