Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 MicroAd is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 214 other categories.

2 MicroAd is leading in Shopping, Domain Names & Register, Clothing, Food & Drink and 12 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Russia, India, Indonesia and 145 other countries.

2 MicroAd is leading in Japan, China, Jersey and Liberia.