Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 MicroAd is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 216 other categories.

2 MicroAd is leading in Shopping, Domain Names & Register, Clothing, Jobs & Employment and 9 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Russia, Indonesia, Germany and 131 other countries.

2 MicroAd is leading in Japan.