Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 165 other categories.

2 MicroAd is leading in Business & Industry, Shopping, Domain Names & Register, Marketing & Advertising and 44 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Russia, India, Taiwan and 129 other countries.

2 MicroAd is leading in Japan, China, Tunisia, Guam and 2 other countries.