Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 160 other categories.

2 MicroAd is leading in Business & Industry, Shopping, Domain Names & Register, Marketing & Advertising and 53 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, United States, Canada, United Kingdom and 139 other countries.

2 MicroAd is leading in Japan, Cocos Islands, Tonga, China and 17 other countries.