Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 203 other categories.

2 Yahoo Advertising is leading in Business News and Fantasy Sports.

Geography

1 MicroAd is leading in most countries, including Japan, Cocos Islands, United States, Taiwan and 87 other countries.

2 Yahoo Advertising is leading in Brazil, Portugal, Nauru, Lithuania and 4 other countries.