Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 205 other categories.

2 Yahoo Advertising is leading in Business News, Sports News and Education & Resources.

Geography

1 MicroAd is leading in most countries, including Japan, Taiwan, China, Russia and 49 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Greece and 9 other countries.