Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 202 other categories.

2 Yahoo Advertising is leading in Business News, Military & Defense, Fantasy Sports and Education & Resources.

Geography

1 MicroAd is leading in most countries, including Japan, Taiwan, Russia, China and 55 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Nigeria and 4 other countries.