Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 81 other categories.

2 Moat is leading in News & Media, Arts & Entertainment, People & Society, Internet & Telecom and 42 other categories.

Geography

1 Moat is leading in most countries, including United States, Great Britain, Germany, Japan and 55 other countries.

2 Microsoft adCenter Conversion is leading in France, India, China, Singapore and 8 other countries.