Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 81 other categories.

2 Moat is leading in Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 40 other categories.


1 Moat is leading in most countries, including United States, Japan, Canada, Germany and 26 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, India, France, Mexico and 18 other countries.