Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 63 other categories.

2 Moat is leading in News & Media, Arts & Entertainment, People & Society, Food & Drink and 57 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 41 other countries.

2 Microsoft adCenter Conversion is leading in Indonesia, Philippines, Russia, Pakistan and 19 other countries.