Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 84 other categories.

2 Moat is leading in Arts & Entertainment, News & Media, People & Society, Food & Drink and 39 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, France and 30 other countries.

2 Microsoft adCenter Conversion is leading in Canada, Russia, India, Philippines and 20 other countries.