Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 108 other categories.
Mobile Theory is leading in Programming.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Canada and 27 other countries.
Mobile Theory is leading in Viet Nam.