Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 59 other categories.

2 MSN Ads is leading in People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 58 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 25 other countries.

2 MSN Ads is leading in India, Brazil, Australia, Germany and 16 other countries.