Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Vehicles, Food & Drink and 12 other categories.

2 Microsoft adCenter Conversion is leading in Computers Electronics & Technology, Business & Consumer Services and Finance.

Geography

1 Neodata is leading in most countries, including Italy, Germany, India, Lithuania and 6 other countries.

2 Microsoft adCenter Conversion is leading in United States, Argentina, Canada, France and 5 other countries.