Market Share by Top Websites

1 Neodata is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 153 other categories.

2 Microsoft adCenter Conversion is leading in Software, Insurance, Products & Shopping, Credit, Loans & Mortgages and 19 other categories.

Geography

1 Neodata is leading in most countries, including Italy, Germany, France, Switzerland and 42 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, Israel and 10 other countries.