Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 149 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Business Services, Law, Industrial Goods & Services and 14 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 70 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, India, Taiwan and 10 other countries.