Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 163 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Business Services, Law, Credit, Loans & Mortgages and 16 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Lao People's Democratic Republic, Brazil, Portugal and 114 other countries.

2 Microsoft adCenter Conversion is leading in United States, South Africa, Georgia, Lebanon and 2 other countries.