Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 Octopus has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Games, News & Media and 10 other categories.

2 Microsoft adCenter Conversion is leading in Business & Consumer Services and Heavy Industry & Engineering.

Geography

1 Octopus is leading in most countries, including Japan, United States, China, Taiwan and 21 other countries.

2 Microsoft adCenter Conversion is leading in Argentina, France and Puerto Rico.