Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
OptiFuze is leading in Home & Garden, Nursery & Playroom, Newspapers, Baseball and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 38 other countries.
OptiFuze is leading in Belgium.