Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 107 other categories.
OptiFuze is leading in Fitness, Newspapers, Home & Garden, Baseball and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 32 other countries.
OptiFuze is leading in Denmark and Pakistan.