Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 107 other categories.
OptiFuze is leading in Fitness, Home & Garden, Nursery & Playroom, Newspapers and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 26 other countries.
OptiFuze is leading in Brazil.