Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 106 other categories.
OptiFuze is leading in Baseball, Newspapers, Nursery & Playroom, Home & Garden and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, Great Britain, France, Canada and 37 other countries.
OptiFuze is leading in Belgium and Argentina.