In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to OptiFuze in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 106 other categories.
OptiFuze is leading in Baseball, Newspapers, Nursery & Playroom, Home & Garden and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 35 other countries.
OptiFuze is leading in Bosnia.