Market Share by Top Websites

1 Paid-To-Promote is leading in The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Paid-To-Promote in all segments.

Websites Categories

1 Paid-To-Promote has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 164 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Transportation & Logistics, Credit, Loans & Mortgages, Industrial Goods & Services and 12 other categories.

Geography

1 Paid-To-Promote is leading in most countries, including Indonesia, India, Russia, Brazil and 84 other countries.

2 Microsoft adCenter Conversion is leading in United States, Croatia, Hungary, Israel and 2 other countries.