2
In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Paid-To-Promote in all segments.
1
Paid-To-Promote has better usage coverage in more websites categories. Including Adult, Science & Education, Community & Society, Arts & Entertainment and 4 other categories.
2
Microsoft adCenter Conversion is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Food & Drink and 2 other categories.
1
Paid-To-Promote is leading in most countries, including United States, United Kingdom, India, Canada and 50 other countries.
2
Microsoft adCenter Conversion is leading in Puerto Rico and Vietnam.