Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 98 other categories.
Partner-Ads is leading in Chats & Forums.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 31 other countries.
Partner-Ads is leading in Denmark.