Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 88 other categories.

2 Microsoft adCenter Conversion is leading in Finance, Software, Accommodation & Hotels, Adult and 41 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 41 other countries.

2 Microsoft adCenter Conversion is leading in United States, France, Canada, India and 9 other countries.