Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Music & Audio and 89 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Finance, Software, Accommodation & Hotels and 45 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, Switzerland and 39 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, France and 13 other countries.