Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Music & Audio and 96 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Finance, Software, Career & Education and 52 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 44 other countries.

2 Microsoft adCenter Conversion is leading in United States, France, Canada, India and 6 other countries.