Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 9 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 22 other countries.
Predicta is leading in Brazil, Portugal, Argentina, Mexico and 20 other countries.