In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Predicta in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 96 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 8 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 34 other countries.
Predicta is leading in Brazil and Puerto Rico.