Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 84 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 10 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.
Predicta is leading in Brazil, Singapore and Portugal.