Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 86 other categories.

2 Refined Labs is leading in People & Society, Autos & Vehicles, Car Rentals, Photography and 12 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Russia, Denmark, Austria and 32 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 21 other countries.