Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 81 other categories.

2 Refined Labs is leading in People & Society, Autos & Vehicles, Car Rentals, News & Media and 11 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 30 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Belgium and 17 other countries.