In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Revenue in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 99 other categories.
Revenue is leading in News & Media, Celebrities & Entertainment News, Football, Soccer and 13 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 28 other countries.
Revenue is leading in Italy, Ghana, Nigeria, Ireland and 6 other countries.