Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 83 other categories.

2 Revenue is leading in News & Media, Football, Video Games, Celebrities & Entertainment News and 15 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 36 other countries.

2 Revenue is leading in Ghana, Romania, Brazil, Nigeria and one other country.