Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
Rovion is leading in Business Services, Automotive Industry, Genealogy, Board & Card Games and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 30 other countries.
Rovion is leading in Pakistan and Colombia.