Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
Rovion is leading in Business Services, Automotive Industry, Gambling, Sports and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, France and 34 other countries.
Rovion is leading in Pakistan.