Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 104 other categories.
Rovion is leading in Business Services, Genealogy, Board & Card Games, Sports and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 36 other countries.
Rovion is leading in Suriname and Kenya.