Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 90 other categories.
Rovion is leading in Business Services, Car Buying, Board & Card Games and Sports.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.
Rovion is leading in Uganda, Viet Nam and Pakistan.