Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 104 other categories.
Rovion is leading in Business Services, Automotive Industry, Genealogy, Gambling and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Germany and 37 other countries.
Rovion is leading in Canada, Philippines and Uganda.