Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 105 other categories.
Rovion is leading in Business Services, Genealogy, Board & Card Games, Sports and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 31 other countries.
Rovion is leading in Turkey.