Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 78 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Sports and 31 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, France and 33 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 10 other countries.