Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Finance and 68 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Shopping and 59 other categories.


1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 38 other countries.

2 Microsoft adCenter Conversion is leading in United States, India, Canada, Czech Republic and 16 other countries.