Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 86 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Sports and 33 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 29 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 20 other countries.