Market Share by Top Websites

1 Simply is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 81 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Adult, Real Estate and 45 other categories.

Geography

1 Simply is leading in most countries, including Italy, Spain, France, Australia and 36 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, Germany and 12 other countries.