2
In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SmartContext in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Finance, Food & Drink and 10 other categories.
2
Microsoft adCenter Conversion is leading in Computers Electronics & Technology, Business & Consumer Services, Health and Heavy Industry & Engineering.
1
Microsoft adCenter Conversion is leading in most countries, including United States, Argentina, Canada, France and 6 other countries.
2
SmartContext is leading in Poland, Austria, Germany and Pakistan.