Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 77 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 38 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, Canada, France, China and 22 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Germany and 16 other countries.