Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 79 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Internet & Telecom, Chats & Forums and 27 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, Canada, France, India and 32 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Japan and 9 other countries.