Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 177 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Book Retailers, Fishing, Winter Sports and one other category.

Geography

1 Smowtion is leading in most countries, including Argentina, Mexico, India, Spain and 118 other countries.

2 Microsoft adCenter Conversion is leading in South Africa and Malta.