Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 180 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Credit, Loans & Mortgages, Fishing, Reproductive Health and 5 other categories.

Geography

1 Smowtion is leading in most countries, including Mexico, India, Argentina, Spain and 127 other countries.

2 Microsoft adCenter Conversion is leading in Ireland and Seychelles.