Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 101 other categories.
Sonobi Media is leading in News & Media, Technology News, TV & Video, Football and 3 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 35 other countries.
Sonobi Media is leading in Venezuela, Sri Lanka, Spain and Turkey.