In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spark Studios in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 103 other categories.
Spark Studios is leading in Animation & Comics, Movies, Graphics & Multimedia Tools and Lottery.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 33 other countries.
Spark Studios is leading in Indonesia.