Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 103 other categories.
Spark Studios is leading in Lottery, Animation & Comics, Movies and Graphics & Multimedia Tools.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 29 other countries.
Spark Studios is leading in Colombia, Hungary and Japan.