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SpecificClick is leading in Top 100K Sites.
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In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SpecificClick in all segments.
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SpecificClick has better usage coverage in more websites categories. Including Vehicles, Science & Education, Arts & Entertainment, Health and 9 other categories.
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Microsoft adCenter Conversion is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Food & Drink and one other category.
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SpecificClick is leading in most countries, including United States, France, Romania, Norway and 12 other countries.
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Microsoft adCenter Conversion is leading in Argentina, Canada, South Korea, Puerto Rico and 2 other countries.