Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, News & Media and 90 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Computer & Electronics, Finance and 45 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Norway, Great Britain, Brazil and 62 other countries.

2 Microsoft adCenter Conversion is leading in China, South Africa, Bulgaria, Poland and 7 other countries.