Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 90 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Computer & Electronics, Finance and 45 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Brazil, Norway, Indonesia and 42 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, Canada, Mexico, Korea Republic and 11 other countries.