Market Share by Top Websites

1 SpecificClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 94 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Finance, Accommodation & Hotels, Transportation & Logistics and 36 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, United Kingdom, Norway, Indonesia and 44 other countries.

2 Microsoft adCenter Conversion is leading in France, Canada, Australia, Czech Republic and 8 other countries.