Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Video Games and 79 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Health, Finance, Travel and 48 other categories.


1 is leading in most countries, including Germany, Austria, Switzerland, Russia and 32 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, United Kingdom, France and 22 other countries.