Market Share by Top Websites

1 is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Internet & Telecom and 84 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Travel, Accommodation & Hotels and 49 other categories.


1 is leading in most countries, including Germany, Austria, Timor-leste, Switzerland and 74 other countries.

2 Microsoft adCenter Conversion is leading in United States, China, South Africa, Chile and 6 other countries.