Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 73 other categories.

2 Sprinkle is leading in News & Media, Arts & Entertainment, Sports, Music & Audio and 58 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 27 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Czech Republic, Norway and 26 other countries.