Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 60 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Sports and 57 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Norway, Slovakia, Denmark and 25 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 17 other countries.