Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 72 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Computer & Electronics and 68 other categories.

Geography

1 Sprinkle is leading in most countries, including Czech Republic, Sweden, Slovakia, Norway and 30 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 17 other countries.