Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 66 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, People & Society and 53 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 29 other countries.

2 Sprinkle is leading in Sweden, Norway, Spain, Denmark and 22 other countries.