Market Share by Top Websites

1 Tailsweep is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 Tailsweep has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 71 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Finance, Software and 58 other categories.

Geography

1 Tailsweep is leading in most countries, including Sweden, Russia, Poland, Finland and 36 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Mexico, Japan and 15 other countries.