Microsoft adCenter Conversion is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 86 other categories.
Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 19 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 37 other countries.
Total Media is leading in Israel, Venezuela, Togo, Japan and one other country.