Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 207 other categories.

2 Microsoft adCenter Conversion is leading in Antiques & Collectibles, Math and File Sharing.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 127 other countries.

2 Microsoft adCenter Conversion is leading in Gibraltar and Georgia.