Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 194 other categories.

2 Microsoft adCenter Conversion is leading in Law, Medicine, Fishing, Reproductive Health and 2 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Poland, Belgium and 100 other countries.

2 Microsoft adCenter Conversion is leading in Canada, Nigeria, Haiti, Korea Republic and one other country.