Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Travel and 181 other categories.

2 Microsoft adCenter Conversion is leading in Business Services, Medicine, Credit, Loans & Mortgages, Animal Products & Service and 5 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Hungary, Belgium and 89 other countries.

2 Microsoft adCenter Conversion is leading in United States, Zambia and Barbados.