Market Share by Top Websites

1 Traffic Revenue is leading in The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Traffic Revenue in all segments.

Websites Categories

1 Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 103 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Accommodation & Hotels, Real Estate and 37 other categories.

Geography

1 Traffic Revenue is leading in most countries, including India, Indonesia, Russia, Brazil and 57 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Korea Republic, Ukraine and 11 other countries.